Charlemont Square
- Client
- McGarrell Reilly Group
- Services
- Wayfinding
- Sector
- Mixed Use
- Location
- Dublin, Ireland
A wayfinding identity rooted in the regenerated neighbourhood’s new character
Charlemont Square regenerates a formerly derelict site in Dublin, with a mixed-use scheme developed by McGarrell Reilly Group in partnership with Dublin City Council. Bringing together over 280 apartments, 33,000m² of Grade A office space, and 2,800m2 of retail and leisure, centred with a pedestrianised public square and connected directly to the LUAS tram network. Benoy was appointed to develop a wayfinding system and shopfront guidelines that gave the district a coherent identity across its public realm.
Design drawn from the name
The square motif that is drawn directly from the development’s name, became the organising principle of the wayfinding scheme, appearing consistently across the sign family and establishing an immediate visual language for the district. The underlying grid, also derived from the square, ensures spatial consistency between elements throughout. Bespoke pictograms and directional arrows were designed as extensions of Odudo, the development’s brand typeface, keeping the wayfinding system legible as a unified family rather than a collection of individual signs.
Shopfront guidelines
Alongside the wayfinding commission, Benoy developed shopfront design guidelines to maintain a consistent retail presence at street level, ensuring that as occupiers take up space, the ground-floor character of the development holds together as a whole.
