London College of Fashion
Europe
View Project
London Business School
- Location
- London, UK
- Client
- London Business School
- Services
- Wayfinding
- Sector
- Education
Seamless wayfinding in a leading global business school
The wayfinding scheme for London Business School has become a permanent fixture of life at the world-class institution, situated in the centre of London. Over a decade on from the initial design, the wayfinding extends across the entire campus including the Sussex Place Masterplan, Sammy Ofer Centre, Taunton Centre and North Building, Plowden Building and also encompasses the donor sculpture design. The wayfinding system moves nimbly between Grade I- and II-listed buildings to modern, state-of-the-art establishments, dexterously weaving the old and the new with one, cohesive system.
DatesProject commenced 2014
Size
Approximately 4.2 acres
The discipline of learning and the subjects studied on campus inform the design. Drawing inspiration from the visual language of data, graphs and charts, the highly legible sans-serif typeface, Helvetica, is employed for the wayfinding. All signage follows a simple composition in terms of materiality and consists of a bronze panel with white text that is either screen-printed onto the signage surface or onto a clear vinyl which is applied to the surface.
A common thread
The palette remains simple, using only bronze, white and the London Business School red. A key graphic element of the London Business School wayfinding is the red line, which borrows from London Business School’s own branding. It can be seen on all sign types, usually underlining text or icons.
