Battersea Power Station Wayfinding
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Yorkshire Sculpture Park
- Client
- Yorkshire Sculpture Park
- Services
- Wayfinding
- Sector
- Culture + Civic
- Location
- Yorkshire, UK
- Awards
- ISTD Certificate of Excellence for Exhibition Design and Signage Systems
Providing navigational tools to enhance the outdoor experience
The Yorkshire Sculpture Park wayfinding masterplan and concept design covers a 500-acre site at Bretton Hall, an 18th-century estate in West Yorkshire and the UK’s first dedicated sculpture park. Benoy developed the scheme to address the scale of the landscape, the variety of work installed across woodland, gardens and gallery buildings, and the accessibility considerations of a working public estate with grazing sheep, lakes and uneven terrain.
A design that balances wilderness and art
Designed to feel quiet against the surrounding landscape, with material, colour and form chosen to read as part of the natural setting in changing seasonal light. The system enables visitors to immerse themselves in the park while still feeling oriented, ‘wild but safe’. Information hierarchy and tone of voice are pitched to match the curatorial character.
A nomenclature drawn from the park’s own name
The scheme introduces a new nomenclature that uses ‘Yorkshire’, ‘Sculpture’ and ‘Park’ as the three structural headings of the wayfinding system, giving clarity and consistency of message across very different parts of the estate. Site approaches, navigational routes and end-user needs are each accommodated through this single grammar, coherent from car park to the most remote woodland walk. The project was recognised with an ISTD Certificate of Excellence for Exhibition Design and Signage Systems.
