National Portrait Gallery
Europe
View Project
Art'otel
- Location
- London, UK
- Client
- PPHE Hotel Group
- Services
- Wayfinding
- Sector
- Hospitality
Precise enough to guide. Considered enough to belong.
The art’otel at London Battersea Power Station is the brand’s first UK hotel – a 164-room property whose bold, colourful and surrealist interiors, designed by Spanish artist Jaime Hayon, set one of the most visually expressive hospitality backdrops in the city. Benoy designed the wayfinding, drawing from its wider body of work across the Battersea Power Station neighbourhood to create a signage system precise enough to guide, and considered enough to belong.
Dates2023
Size
164 keys
Situated in Battersea Roof Gardens, the hotel’s arrival sequence ensures guests can navigate with ease from the busy Electric Boulevard to the hotel’s drop-off space, legibly and without interrupting the architecture. External signage draws visitors through the approach while sitting quietly within the building’s refined façade language.
A material thread through the interior
A bespoke pictogram suite with a particular focus on gender- neutral facilities reflects the hotel’s contemporary values and guest profile. The material palette integrates with Hayon’s interiors without competing, anodised aluminium echoes the ribbed cladding details of the building’s façade, paired with individually applied lettering to create signage that reads as an integral part of the architecture. The result is a continuous thread that is quiet, precise, and coherent, that holds its own within some of the most exuberant hospitality interiors in the city.
