The strategy establishes a coherent commercial framework drawing on the lessons of the existing operation. The design creates a memorable passenger experience for both domestic and international travellers, increasing time well spent and per-head revenue through better-distributed retail and food and beverage, improved dwell andfamily spaces, and a sharpened focus on local identity. Nordic culture is expressed through experiential interventions across the commercial and public areas, reinforcing the airport’s existing commitment to art and cultural programming while differentiating the commercial offer from generic airport retail. The result is an environment that reflects its location and represents the identity of its culture, improving the passenger experience holistically while maintaining efficient day-to-day airport operations.