Bahrain International Airport Terminal
Middle East & Africa
View Project
Virgin Atlantic
- Client
- Virgin Atlantic
- Services
- Wayfinding
- Sector
- Aviation + Transport
- Location
- London, UK
Minimising airport uncertainty through clear and coherent wayfinding
Virgin Atlantic required a wayfinding scheme covering all customer-facing areas and staff offices across its airport operations, from arrival through to departure gate, a scope that demanded consistency of language, hierarchy and product across a complex, multi-location environment.
Dates2015
A system built around the passenger
Benoy developed a comprehensive wayfinding strategy grounded in the passenger experience at each stage of the journey. The scheme encompasses bespoke icons and information graphics, a unified wayfinding terminology, and a full product family. A separate design scheme was developed specifically for Virgin Atlantic’s Heathrow departures operation, reflecting the particular demands of that environment. The result ensures passengers feel oriented and informed throughout, reducing the stress and uncertainty that can accompany the pre- and post-flight experience.
